A lot of people might argue that women don’t enjoy the game of football. I’d totally disagree. Some of the most die-hard football fans I’ve come across are women, however it’s pretty apparent that the NFL doesn’t put a lot of effort in marketing to this group. It’s exciting to hear about what the Ravens are doing not only to attract more women fans, but to help them form a community (from Jackie at the Church of the Customer Blog).
This Ravens community is a win-win for the team and its fans. Female Ravens fans find a place to belong, to ask questions about football, get access to exclusive events that matter to them, etc. The team attracts a greater attendance, more TV viewers, and sell more merchandise. The team also enables a football game to become more of a couple’s event — which is something that I haven’t seen any other team try to do.
I’m a die-hard Redskins fan. We should have a similar community. Jackie submitted a name for her Steelers, and I’ll try my luck at naming a community for the Skins:
- Golden Girls?
- Burgundy Babes?
Although, I’ve always been partial to the name “The Redskinettes” (and now that the cheerleaders aren’t called that anymore, that name’s available).
To help out women who want to enjoy football, I have a recently published book out titled “Game-Day Goddess: Learning Football’s Lingo.” It’s a humorous book that let’s you learn about football painlessly. You can find it at Amazon.com and Barnes and Noble.com.
Suzy Beamer Bohnert, author, “Game-Day Goddess: Learning Football’s Lingo” and “Binkie Learns to Fly”